HIFP · v4 Canonical Kit · Internal Investor-Facing Preview · Not for external distribution

The biomarker-native financial planning platform for the decumulation decades.

A financial concierge married to a medicine concierge — one plan, two experts, built around you.

SAFE $2.5M / $2.0M / $15M cap · ratified 2026-09-14 Fatima + Sindhu bios · slow · P0 Karen briefing · not yet scheduled v4 kit latest · 2026-09-14 · rebuild 2026-09-20
What HIFP is
Dual-concierge platform
Financial planning + medicine concierge, built around biomarker signal. Category: no incumbent worth naming; 12–24 mo window.
The ask
SAFE $2.5M · $15M cap
$2.0M floor · post-money cap. Structured to pivot to Series A ($7–9M target, Q1–Q2 2027) within 6–9 months of close.
GTM shape
Four lanes ratified
T1 Employer (self-insured · Salesforce-shape) · T2a Concierge active-direct-license · T2b Partner-channel D2C · T3 Overflow. $57M base / $142M premium Y3 ARR modeled.
Founder posture
Trio + advisor-board
Sindhu (MD MBA · concept originator) · Fatima (MD · Oracle HLS · commercial spine) · Brandon (dual SF Architect · Agentforce Lab lead · CPO/CTO). Advisors-via-SAFE-round for legal + financial + actuarial coverage.

Investment artifacts

v4 canonical · 4 artifacts

The core investor-facing kit. All four artifacts share a single design system (this page's stylesheet).

Canonical HTML

Point of View v4

Strategic canonical narrative. The long-form explanation of why HIFP wins the biomarker-plus-financial-planning intersection. Draft-02 · 2026-09-08.

Draft-02 · Strategic
Canonical HTML Rebuilt 09-20

Investment Memo v4

Series A memo · SAFE structure · four-lane financials · risks + legal-validation review packet. Draft-02 · 2026-09-14 · design-system rebuild + §5.4 legal-validation section added 2026-09-20.

Draft-02 · Series A
Canonical HTML

Investor Deck v4

14-slide presentation deck for walked-through-live investor conversations. Complements the walking deck.

Draft · 2026-09-14 · Present-with
Canonical HTML

Walking Deck v4

10-slide poster-style forwardable deck. Skim-first, self-serve. For asynchronous investor review.

Draft · 2026-09-14 · Forward-alone

POC — live working prototype

Cloudflare Access · trio allowlist

Three demoable persona surfaces representing all four GTM lanes. Investor-ready demo path via DemoModeMenu (bottom-left AppShell).

LIVE Next 14 · Cloudflare Pages

hifp-poc.pages.dev

Working prototype behind Cloudflare Access — email OTP, 24hr session, trio allowlist (Brandon · Sindhu · Fatima). Three persona surfaces cover all four GTM lanes.

User · T2b
D2C consumer
Landing · signup (5 tiers) · MFA · consent onboarding · home · plan (health + financial signals) · Planning Assistant · share · household
Practice · T2a
Concierge physician
Cohort dashboard · SMART-on-FHIR status · benefits-consultant framing · cross-persona link to /employer
Employer · T1
Self-insured benefits admin
Cohort metrics · family-attach · HENRY leverage flag · AARP quality-of-life segment · underwriting-firewall callout · Gallagher/Marsh/Aon positioning
Overflow · T3
Leak-capture paths
Broker · exec-perk · voluntary-benefit routing woven through user + employer surfaces
Open POC →

Supporting docs — investment

11 artifacts

The reference set behind the investment memo. Legal + risk + objection handling + verification + comparable-transactions + adversarial review.

Objection handlingHTML

Q&A Objections v3

Objection-and-answer bank — the standalone objection-handling companion. Pairs with the investment memo §5.4 legal-validation table. Due for a v4 modernization post-Karen review + design-system alignment.

v3 · Objection handling
Load-bearingHTML

General Counsel Briefing v0.1

Karen review packet · regulatory + IP posture · pre-external gate. Sindhu-owned scheduling.

v0.1 · Pre-external gate
RatifiedHTML

Life-Insurance Judo Memo v0.1

A+B+C mitigation strategy for underwriting-partner extinction risk · ratified 2026-09-07. Data-scope architecture · contractual firewall · Coverage Navigator reshape.

v0.1 · A+B+C adopted
AdversarialHTML

Red Team v3

T1–T20 adversarial-review priced risks. Underwriting-judo reverse memo added 2026-09-04.

v3 · 20 priced risks
VerifiedHTML

Source Log r2

17 items verified via 2026-09-07 web-research pass. HALO/Lumiant reconfirmed 2026-09-07.

r2 · 17 verified
HTML

Verification Runbook v0.1

Standing procedure for source verification. Used for pre-external claim discipline.

v0.1 · Standing procedure
LockedHTML

Financial Baseline v0.1

Baseline financial architecture locked 2026-09-02. Buckets + advisor push at MVP · Kubera H1 · Empower BD-track · Plaid deferred.

v0.1 · Locked 09-02
HTML

SAFE vs Organic Decision Matrix v0.1

Fundraise-path decision framework. 90-day organic-fallback trigger documented.

v0.1 · Decision framework
RatifiedHTML

GTM Tier Strategy v0.4

~10K-word analytical spine for four-lane GTM. Aggregate TAM · per-lane value props · six-priority partner sub-classes · $57M base / $142M premium Y3 ARR.

v0.4 · Analytical spine
HTML

Founder Contingency Analysis v0.1

Scenario analysis for founder-timing risk. Living-standard floor + advisor-board rationale.

v0.1 · Contingency
SupersededHTML

Point of View v3

Prior POV canonical. Superseded by POV v4. Retained for lineage.

v3 · Superseded

Business + engineering plan

v4 canonical · 3 artifacts

16-week MVP timeline plus operations runbooks for the live POC and this docs site.

CanonicalHTML

Build + Engineering Plan v4

16-week MVP + Series-A ladder. Supersedes v0.1 timeline-compression cut-sheet + hustle plan. Week-6 hire criterion for 3rd founding engineer.

v4 · 2026-09-12
Ops runbookHTML

POC Hosting Runbook v1

14-section operations runbook · two-step add-user (account invite + policy allowlist) · Cloudflare Pages + Access setup pattern.

v1 · 2026-09-11
Ops runbookHTMLNew 09-20

Docs Hosting Runbook v1

Deploy sequence + operations reference for this docs site (hifp-docs.pages.dev). Mirrors POC runbook pattern — separate Pages project + Access app, same Cloudflare account + trio allowlist.

v1 · 2026-09-20 · Deploy pending

Supporting docs — business + engineering

Post-checkin package · 9 artifacts

Post 2026-09-11 check-in package plus foundational v0.1 specs feeding the build plan.

SessionHTML

Session Notes — 2026-09-11 Check-in

Friday check-in reconstruction (Brandon absent). Ratified · directionally-adopted · flagged decisions captured.

v0.1 · Check-in reconstruction
Decision logHTML

Decision Log — 2026-09-11

RATIFIED · DIRECTIONALLY-ADOPTED · FLAGGED. Records four-lane GTM ratification + SAFE-sizing directional adoption + advisors-via-SAFE-round posture.

v0.1 · 09-11 decisions
HTML

Open Questions — 2026-09-11

SAFE-sizing soft-push · Fatima P0 · advisor sequencing · Karen scheduling · residuals for trio deliberation.

v0.1 · Open items
HTML

Post-Checkin Circulation Note

Cover note sent to trio with the post-checkin package. Silent-consent framing for SAFE + program direction.

v0.1 · 2026-09-11
HTML

Founder Inputs — 2026-09-08

Founder-input asks · Sindhu 8 · Fatima 8. Feeds §3 team bios and §5 traction.

v0.1 · Founder inputs
SkeletonHTML

Ethical Framework v0.1 Skeleton

Three commitments (User Primacy · Boundary Integrity · Transparency with Agency). Sindhu owes full v0.1 by 2026-09-21.

Skeleton · Full v0.1 due 09-21
HTML

Chain Partnership Playbook v0.1

Playbook for T2a active-direct-license concierge chain conversations (MDVIP · One Medical Premium · EHG · PartnerMD).

v0.1 · T2a playbook
HTML

Advice Boundary Spec v0.1

Product-design spec keeping HIFP surface out of SEC / state-RIA "investment advice" territory. Held for Karen review (see memo §5.4).

v0.1 · Pending Karen review
HTML

Data Lifecycle SLA v0.1

Retention · access · deletion contract behind user-primacy commitment. Composes with underwriting-firewall (memo §5.4).

v0.1 · Data contract

Reference · historical

Retained · lineage

v3 kit plus foundational v0.1 specs retained for lineage. Superseded by v4 canonical set but referenced by companion memos.

v3 indexHTML

v3 Canvas — In-Progress Index

The prior canvas surface (v4-in-progress at time of writing). Retained for lineage; this v4 index supersedes it.

v3 · Superseded
SupersededHTML

Investor Deck v3

Prior 14-slide deck. Superseded by Investor Deck v4.

v3 · Superseded
HTML

Pivot Log v0.1

Chronology of concept-shape pivots across v1/v2/v3. Context for DD partners asking about evolution.

v0.1 · Chronology
HTML

Funding Path v3

Fundraise-path narrative (v3 vintage). Superseded by SAFE-vs-organic matrix + this memo §1.

v3 · Historical
HTML

Infographic v3

Single-page visual explainer (v3 vintage). Retained for standalone-share moments.

v3 · Standalone
HTML

SAFE Readiness v0.1

Pre-SAFE-close readiness checklist. Composes with §1 of the memo.

v0.1 · Checklist
HTML

Alignment Prereading v0.1

Prereading for the 2026-09-07 alignment meeting. All §7 items resolved (12 closed + 3 deferred).

v0.1 · 09-07 alignment
HTML

Meeting Minutes — 2026-09-07

Alignment meeting minutes.

2026-09-07
HIFP · v4 Canonical Kit · Internal investor-facing preview · Not for external distribution · Contact: brandonstauber@gmail.com · POC: hifp-poc.pages.dev